Iconic Saint-Etienne eye success again under new ownership

'Les Verts' have been French champions 10 times, which was a record until Paris Saint-Germain overtook them last year. They were once European Cup finalists too, but they have not won the French title since 1981, with a long period of decline setting in after the great Michel Platini left for Juventus the following year.
Saint-Etienne returned to prominence a decade ago, lifting the League Cup in 2013 and enjoying several top-five finishes. However, they were relegated in 2022 and spent two years in Ligue 2 before coming back up via play-offs last June.
At the same time, long-time owners Bernard Caiazzo and Roland Romeyer sold their stakes to Kilmer Sports Ventures, the firm of Canadian billionaire Larry Tanenbaum. It was a deal which thrust this great old name into the modern day world of football clubs owned by North American capital or nation states.
Tanenbaum, 79, is also the chairman of the company which controls NHL side Toronto Maple Leafs, the Toronto Raptors in the NBA, and Toronto FC in Major League Soccer. The new president at Saint-Etienne, meanwhile, is Ivan Gazidis, the South African ex-chief executive of Arsenal and AC Milan.
"I am based in New York. I won't be there every day but I will follow the club every day. I will be involved in all the strategic decisions," Gazidis told AFP. "We don't make big promises. We are going to advance step by step and the first will be survival in Ligue 1. We will make mistakes. There will be ups and downs."
So far this season there have been mainly downs, with Saint-Etienne going into this weekend's derby against rivals Lyon sitting third-bottom after 10 matches. Saint-Etienne lost six of their first nine matches, including going down 8-0 at Nice in their worst defeat in over 70 years.
They did beat Strasbourg 2-0 last weekend, but few reinforcements have arrived since last season despite the takeover. The biggest impact has come from Georgian forward Zuriko Davitashvili, signed from Bordeaux and who scored five goals in three games in October.
"You can't just arrive in Ligue 1, land from all four corners of the globe and put together a team just like that. You need time," complained under-pressure coach Olivier Dall'Oglio. He is unlikely to survive many more defeats, even if the concept of time is something that Tanenbaum - whose net worth is $2.5 billion according to business magazine Forbes-- agrees with.
"We will need to be patient to become a great side again. A club like Saint-Etienne is designed to win titles but that needs to be built step by step," he told sports daily 'L'Equipe'.

Friday
Marseille v Auxerre (19.45)
Saturday
Strasbourg v Monaco (16.00), Lens v Nantes (18.00), Angers v Paris Saint-Germain (20.00)
Sunday
Nice v Lille (14.00), Le Havre v Reims, Montpellier v Brest, Rennes v Toulouse (all 16.00), Lyon v Saint-Etienne (19.45)